The Fishmasters!



"Reeling In" Those Male Demos!*
DEMORATING
M 18-343
M 18-492
M 21-492
M 25-492
M 25-542
...and "Catching" the Elusive Female Viewer**
DEMORATING
W 12-243
W 18-342
W 18-492

at 1:00 AM !
* KSBW, Salinas, CA Test Market, Based on May Nielsen ratings.
** KSBY, Santa Barbara/San Luis Obispo, CA Test market, based on Nov Nielsen ratings

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